Do you know how to choose the best name for your business?
When asked, many experts will say that the best business names
are those that contain newly coined, made-up words because people
tend to remember them more than actual English words.
Others
believe that a business name should be as direct and informative
as possible so that the customers will immediately know what the
nature of your business is. In reality, though, any name
you give your business can be as effective as you want it to be
if backed by the right marketing strategy.
Here are some tips on creating a killer name for your business:
- Make it as short as you can. The shorter the name, the
easier it is to remember.
- Do NOT name the company with your own name. Opt for something
that can make the customers easily connect with what your products
and services are.
- Make it fitting to your projected image to gain credibility
and trust.
- Avoid using abbreviations and acronyms for a small business.
- Make the name as distinct from the competitors’ as possible.
- Make it unique. Check if the name already exists. It
might even be trademarked, and you don’t want to get sued
for violating the policy on trademark protection.
- You can check
name availability by performing a preliminary name search here
Preliminary
Name Search
Choosing a Web Domain Name
After successfully creating your business name, you should be
thinking about creating your own Web domain. But before you
do so, you need to consider the following:
- Your Web domain name must be unique. This is of the utmost
importance. If the business name you decided to use is
already in existence, you might end up directing your potential
customers to someone else’s website instead of yours, or
it might make it difficult for clients to locate you.
Make
sure that you get the domain name you want and any similar domain
name in order to eliminate competition. Here is an example: www.Toronto-Maid.com and www.Toronto-Maid.ca are
fairly similar. If you take both domain names, it would be difficult
for any competitor to trick your customers into going to the
wrong website.
The same rule would apply to using .com,
.ca, .net, .org extensions
and the dash (-) symbol.
It is all a matter of how well you wish to
be protected.
- You can check the availability of your desired domain name
and register it online here:
BDC-Webhosting - Domain Checker. You can also request suggestions
from our experts on the domain name you wish to register. Simply
email us at info@bdc-webhosting.com
- If the name of your business is too long, consider creating
a shortened version of it to use as your domain name. This
will make it faster and easier for people to type in the Web
address and get to your site.
- Choose the Web domain extension (.ca, .com, .net, etc.) that
best suits you, but you may want to consider registering more
than one domain name. For example, you can have one .com
and one .ca, or one with the long business name and one with
the shortened version of it, or one with the complete name and
another with an abbreviation or acronym, and so on. Be
creative and remember that your can prevent competition by registering
multiple domain names.
- Pay attention to the words formed when the letters of the Web
domain name are put next to each other. Do they form a
double meaning? Do the words convey an unintended, unwanted
meaning? This can be a cause for customers to turn away.
Having followed the tips above, you are one step closer to achieving
your much-desired business success.
Let us know if you have any questions and tell us if you like
this tip.
To Your Success!
Michael Smith
Customer Care Team
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